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Market Planning Analyst – KFC South Africa

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This role is responsible for planning, implementing and managing market research projects and applying scientific knowledge to analyse the feasibility of proposed restaurants. Extract and interpret complex data to gain insight in order to facilitate robust management of the restaurant network across Africa. This would require input, analysis and reporting on a retail Market Development Strategic Plan through the application of a Geographic Information System (GIS).

Key responsibilities:

  • Data Management: build, manage and understand data in order to keep models up to date; Focus required in terms of spatial (GIS) application
  • Market Research: assess trade areas in order to determine opportunities whilst maintaining the Market Plan / Trade Zone listing
  • Site Analysis Presentations
  • Cross functional team support and field work

Requirements:

Qualifications:

  • BSc, BCom or BA Honours in Geography / GIS / Geomatics; (Non neg)
  • Town Urban Planning qualifications could also be considered
  • SAPOA / SACSC property related courses;

Experience:

  • Min. 4 – 5 years’ experience in network planning and development in property/retail related field with preference given to a spatial environment; Implies following competencies:
  • Excel-based modelling and GIS analytics
  • Conducting and interpreting Customer Origin Surveys
  • Sales Transfer Calculations and Analysis
  • Good understanding of development processes

Competencies:

  • Strong understanding of the retail environment;
  • Good spatial acumen and awareness;
  • Analytical and Problem Solving with sound mathematical and statistical capabilities;
  • Experience in the application of GIS (MapInfo, ArcGIS, QGIS, etc.) in a retail / property / commercial environment;
  • Spatial and non-spatial analytical experience based on GIS, Census, Points of Interest and Demographic datasets;
  • Familiar with field work operations (primary data collection);
  • Solid GIS knowledge (good theoretical base and practical data capture, management and analytical experience);
  • Experience in retail network planning and store performance forecasting;
  • Financial revenue modelling skills;
  • Project management skills
  • Good communication

Salary:

Market Related

Type:

Permanent

AA Position:

No

Work Level:

Skilled

Branch:

Gauteng


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