Job Summary:
The brand team drives engagement, leads and builds brand awareness to improve conversion. Lead generation support is #1 priority. We’ll be creating assets to support lead gen for all commercial events, direct marketing programs, email marketing, corporate communications, social marketing, and brand marketing, among other tactics.
Bring the Sage brand to life with images and stories across many types of deliverables in the standard marketing mix. Develop big creative ideas with video as the primary canvas, for activities supporting customer references, web promotions, social content, advertising, direct response, and corporate communications. This person partners closely with a Copywriter (internally and externally employed) to develop the most effective ways to visually position products, services, solutions, offers and Sage thought leaders.
Responsibilities:
Essential functions:
- Create video content for company’s online and traditional mass media marketing efforts, including video brochures, testimonial and case studies, keynote presentations, event marketing, emails, landing pages, web banners, web pages, demos, and other jobs
- Create and effectively arrange graphics, images, and all other content into a creative, cohesive, and visually-stimulating end-user experience
- Establish design and copy specifications, research and select stock video, set and implement style sheets, set color specifications, and produce video files for assigned projects
- Set up video shoots with internal resources or leverage external agency partners
- Contribute to the effectiveness of marketing campaigns and programs by designing fresh, attractive content in a timely fashion
- Keep abreast of emerging technologies, new ideas, and solutions for how to creatively develop high quality story-telling
- Ensure that all work follows corporate identity guidelines
Qualifications:
Qualifications and requirements:
- 5-10 years serving as a visual story teller with emphasis on video in advertising/marketing agency required
- Experience shooting and editing for the technology and/or software industry
- Proactive and deadline driven; autonomous worker with ability to be team-oriented
- Must be fluent in Adobe Creative Cloud software (i.e., Premier, Photoshop, Illustrator, ImageReady, Dreamweaver, InDesign, etc.)
- Proficient with Microsoft Office
- Some experience and fluency in JavaScript
- Experience using web content management system (CMS) tools a plus
- Experience using digital asset management (DAM) software a plus
- Willingness to learn new software, applications, and processes
- Excellent written and oral communication skills, proofreading and editing skills, and knowledge of print production processes
- Excellent time management, organizational and problem solving skills
- Detail oriented, committed to flawless execution
- Experience collaborating with cross-functional design teams and programmers
- Familiarity with web communications, architecture and navigation, design and content strategies a plus
- Experience managing internal and external video resources preferred
- 3+ years experience designing interactive media or web graphics
- Bachelors degree in Visual Arts / Communication, Video, Web Design, Interactive Media, or related field from four-year college or university or equivalent combination of education and experience.
Reporting relationships:
Report to the Creative Director, Global Creative Services Work closely with copywriters and account management to complete projects
Location :
Johannesburg, South Africa
Company Information:
Our Story
Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.
Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.
It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.
In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.
An innovator today and tomorrow
Our smart people use the smartest technology to reinvent and simplify business accounting – working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers.
We enable our customers to focus on their business and help them to leapfrog to the future.
Inventing the future
We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model – 2% of free cash flow, 2% of colleagues’ time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.
Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.