Incumbent: Vacant
Accountable to: Marketing Manager
Working with: Marketing Team
Job Grade:
Main purpose of Support the development of the TSiBA
this role: Brand to assist awareness, promote
fundraising potential and sustainability
initiatives
Key Performance Areas/ Responsibilities:
CORE
KPA 1. Communication: External and Internal (30%)
Creation (where applicable) of sufficient and adequate marketing materials including
brochures, banners, presentations, etc and ensuring that staff, students and
stakeholders have these available
Managing the internal and external communication with Donors/Friends/Volunteers in
the form of newsletters, events, bulk mailers, etc
Liaising with designers, printers for artwork and stock and project managing
deadlines
Assist Marketing Manager with publicity: sourcing content, writing and disseminating
press releases, etc
Ongoing recording and archiving for marketing purposes: photographs, events,
anecdotes, media news-clippings/media monitoring
Presenting brand to staff, students, stakeholders for the purposes of awareness
KPA 2: Event Management (25%)
Manage and/ or coordinate all internal and external TSiBA events:
– Event conceptualization – generating concepts, ideas, for specific events
– Planning and organizing programmes, liaising with suppliers, internal clients,
project teams, etc
– Managing and allocating resources
– Generate online and offline publicity pieces to effectively market event and brand
Management of third party events to ensure brand recognition and credibility
KPA 3: Website/ Social Media (15%)
Assist Marketing Manager with social media content strategy
Implement social media strategy with the aim of driving use of platforms including:
website, blog, Twitter, Facebook, Instagram, LinkedIn, etc
Keep social marketing mediums up to date by curating, sourcing and writing content
Assist with website and CMS
Ongoing development with service providers
KPA 4: Contacts and Relationships (10%)
Building and maintaining relationships with media
Ensure that all staff are trained and understand the importance of CRM tools and use
TSiBA’s tools/ database effectively and ensure that TSiBA’s contacts are relevant
Responding to and coordinating queries to info@tsiba.ac.za
Conducting tours for visitors and interns
Work with Careers Manager to keep TSiBA’s relationship to maintain a strong and
active bond with Alumni
Assisting other TSiBA departments, campuses and international entities with
marketing needs
KPA 5: Brand Building (20%)
Ensure that Corporate Identity is managed and are adhered to, and Brand Guidelines
is updated, particularly with regard to other campuses
Brand monitoring – tracking of trends, managing response to brand
Project Management of branded merchandise: sales strategy, stock order and control,
manufacture
Competencies Required:
Excellent communication skills, both verbal and written
Ability to multi-task and work towards strict deadlines
Good organization, time and project management skills
Good interpersonal skills
Creativity, attention to detail
Responsible and accountable
Ability to engage comfortably with both youth and corporates
Ability to work weekends and travel to Eden campus on an ad-hoc basis
Experience and Qualifications:
Relevant qualification in marketing/ communications/ media/ events – Minimum
diploma level
Minimum 2 – 3 years’ experience working with social media, and websites with
portfolio references to support
Minimum 2 – 3 years’ experience in managing and coordinating events – from
conception to execution
Proficiency in MS Excel/ Google Sheets at intermediate level
Working knowledge and experience in Through the Line (TTL) marketing
Track record of written editorials and campaigns
Advanced proficiency in using various applications and systems eg. Bulk mailers,
databases, CMS
Working knowledge and experience in HTML and InDesign (or similar) advantageous
Driver’s License preferably with own vehicle
Attitude and Fit:
Loves the brand and understands what TSiBA stands for
Able to work under pressure and juggle competing priorities within tight deadlines
Being able to work with different personalities and role
Embraces and is aligned with TSiBA’s philosophy and culture
Committed to lifelong learning and personal development
Willing to share, mentor and transfer knowledge
Innovative and willing to try out new ideas
Self-motivator who takes ownership to develop Marketing at TSiBA
Independent worker
Problem-solver
At ease and knowledgeable in a corporate environment