The Internal Communication Specialist will be responsible for all internal marketing and internal communications, for the DBSA.
In collaboration with the Manager: Communication, Marketing Events set the internal communication strategy for the DBSA.
Develop and implement the DBSA internal communications strategy, plans and campaigns.
Provide communication expertise that drives employee’s understanding on the DBSA’s priorities and key initiatives and that engage and align employees with the DBSA s vision, values and Business objectives.
Key Responsibilities Establish standard operating procedures for all internal communications.
Write, review and edit content for all internal communications channels including intranet, email communications (DBSA briefs), and newsletters.
Work on internal communications campaigns with the various Divisions to ensure messages are delivered clearly and effectively.
Serve as a managing editor for internal communications publications.
Ensure that the communications clusters annual operating and performance plans support strategic direction of the DBSA.
Drive understanding of DBSA brand internally
Provide internal communications guidance to Management Divisions.
Work with various specialists within the unit e.g. events, Graphic design and marketing specialists to ensure consistency in messaging and communication.
Contribute to building synergies and cooperation across Divisions in the Bank.
Prepare internal employee communications regarding company performance, future direction and corporate policies as well as the DBSA values.
Develop the understanding of the Divisions and deliver news and information to all areas of the business
Manage relationship with the eternal agencies
Drive internal communications for internal projects such as the Culture project etc.
Proactively keep abreast of all the changes happening in the organization and communicate to the employees accordingly.
Key Measures/KPIs:
Ability to lead the internal Communications functions within acceptable standards.
Internal Communications Strategy for the DBSA
Quality of internal communication
Building of DBSA Brand Identity internally
Management of Client Relationships and key Stakeholders.
Management of Budget including operational expenses.
Key Interfaces:
Office of the CE where applicable
Group Executive: Strategy
Manager Communications, Marketing and Events
Executive Management
All Divisions
Business unit management to understand internal requirements and needs
External Service Providers
Expertise Technical Competencies A Degree in Public Relations, Communications or Social Science or equivalent
honours or masters degree,
5 – 7 years’ experience
A minimum of 5 years’ experience in a Communication Specialist role within a Corporate Communication environment.
Experience in internal communications and/ or employee engagement
Required Personal Attributes The incumbent should have demonstrated the following competencies:
Strong writing skills
Knowledge of communication concepts, practices and procedures
Strong attention to detail
Ability to manage multiple simultaneous projects and tasks
Ability to work under pressure
Excellent communication skills
Ability to communicative at all levels within the organisation
Ability to understand and interpret corporate vision and strategy.
Ability to translate overall company strategy to an effective Communications Strategy.
Strong verbal and written communication skills
Ability to ensure all governance and compliance requirements are met with the aim to eliminate potential inappropriate and corrupt practices.
Communication and coordination with internal and external parties.
Development of best practice reports.
Understanding of stakeholders and key clients
Deep experience in the planning, development and execution of direct response to communication programmes and campaigns.
The incumbent is required to have the following behavioural competencies:
HIGH PERFORMANCE (accountability, efficiency, bias to action, can-do attitude, people development, recognition)
Demonstrates accountability and ownership of own duties
Displays collaboration on team deliverables
Aspires to excellence through quality and timeous delivery
Demonstrates flexibility and adaptation to different situations to get the job done
SHARED VISION (purpose, sustainable, long-term perspective, alignment, mandate, financial sustainability)
Provides solutions that demonstrates understanding of the Bank’s mandate and strategy
Displays a sense of purpose and conveys confidence in own abilities
Easily explains and demonstrates how one’s work contributes to the DBSA vision and mission
Acts in ways that contributes towards the financial viability and sustainability of the unit/division
INTEGRITY (ethics, leading by example, respect)
Demonstrates honesty and openness in dealings with others.
Aspires to live the DBSA values in all engagements
Is courteous in all interactions with internal and external stakeholders
INNOVATION (Continuous Improvement, collaboration)
Generates new ideas and seeks ways to overcome obstacles and barriers
Positively suggests ways to improve quality and efficiency of work
Identifies and acts on opportunities
Willingly shares information for effective operation of the team
SERVICE DELIVERY (internal external, stakeholder relations, customer centric, stakeholder management)
Demonstrates an understanding of client needs
Delivers timeously on commitments
Acts as a trusted advisor
Recognises co-workers as customers and responds to them accordingly.