An in-house digital marketing is looking for mid-level Paid Search Specialist to join their dynamic team. The ideal candidate is one who has a passion for all things digital; is pro-active, enthusiastic, a lateral thinker and has the ability to stay abreast of changes in the online marketing field.
The position entails the development, execution and evaluation of paid online marketing. This role requires a solid understanding of, and experience in, paid search to drive successful digital campaigns. The successful candidate will work closely with the Digital Marketing team to ensure that digital advertising campaigns are carried out in conjunction with the company’s goals and objectives.
Responsibilities and Duties
- Setup, manage and evaluate paid search marketing campaigns (Pay Per Click, Display Advertising and Retargeting).
- Keyword research, audience targeting and optimize quality score.
- Analysis of click through rates, impressions, cost per click and conversions.
- Evaluate the effectiveness of paid search campaigns on a daily basis to fine-tune efforts.
- Identify search trends, best practices and new techniques in the field of paid advertising.
- Track, implement and report on campaign conversion funnels.
- Manage the campaign budget to meet objectives.
- Strategize and implement remarketing campaigns.
Personal Skills / Attributes
- Results and solutions orientated.
- Ability to work without supervision.
- Excellent time management skills.
- Attention to detail, methodical and precise.
- Up to date with changes / advancements in the industry.
- Strong evaluative and reporting skills.
- Ability to manage a number of campaigns at the same time.