Abous us. Neverland Creative is a small, talented team of passionate, young and clever creatives behind some of the nation’s leading food and wine concepts. While you may not know our name, we’re the team responsible for projects like SecretEATS ( www.thesecreteats.com ), [spasie] ( www.spasie.co ), A Single Taste ( www.asingletaste.com ), More Than Food ( www.morethanfood.co.za ) and The Secret Masquerade ( www.secret-saturday.com ). We are actively seeking a seasoned professional to join our team and lead the execution of our Digital Marketing efforts. This is not an entry level role, however, we are willing to consider internship applications as well.
Neverland is an experiential events and creative execution engine driven by word-of-mouth and digital marketing. From conception through execution, our team takes an idea, develops the roadmap and executes on the experience. As Digital Marketing Manager, you will be responsible for the content development and execution across all five internal brands and two to three external clients. In essence, you are working on seven independent and distinct brands with different voices, messages and objectives. For this reason, you need to be someone who can wear multiple hats and think creatively across different clients and projects.
Core responsibilities
Your core responsibilities will include:
developing, scheduling and executing content for email campaigns, social media, blog posts, video interviews / digital activations and press releases
strategising campaign and content ideas with the internal brand teams and senior leadership and then executing on approved ideas
implementing reporting tools to track performance of digital campaigns and growth over time
direct and targeted outreach to potential partners (i.e. – chefs, venues, wine farms, artists, musicians, etc.) via digital channels
initial email communications and co-oordination with potential partners to drive business growth
monitoring social media platforms, blogs/online magazines and travel review sites for brand engagement and response
continually generating content and buzz on digital platforms and advising the business when / if there is a lack of content
managing web site updates, content refreshes and blog posts
assisting with incoming email responses to marketing campaigns
evaluation and testing of potential new content platforms as the brands expand internationally and as it becomes relevant (SnapChat, LinkedIn, Google+, etc.)
Our Digital Marketing Manager is a passionate, driven leader experienced in content development, digital brand building and social media marketing. The right candidate will bring experience in WordPress, basic HTML, photo editing and basic SEO principles. No, you don’t need to be a designer but you will also be working with a wide range of web marketing, design and online social media services so it is important that you have experience with graphic design or are an extremely quick learner and committed to developing the skill on your own time. It is key that you know how to re-size images, add text to images, have some basic photoshop / InDesign skill and that you know your way around the back-end of a WordPress site to update content.
The right applicant for this role is not looking for just another job; you are looking for a hands-on, intensive commitment to the growth of our own individual brands and the growth of our client brands. The ideal candidate is enthusiastic, witty and charming — both in person and through the written word. You are also motivated and driven by success and the tangible results of their work as the engagement with our client brands via digital platforms grows. We are looking for a passionate, driven individual who doesn’t settle for less than outstanding work and is willing to put in the hard work that takes a brand from good to great. We’d also like you to have a sense of humour. Oh, and, if you ever worked on digital for HM in South Africa, please do not apply. See? That was funny.
Finally, this is a unique opportunity to work for an international team that has conceptualised, developed and executed five exciting, distinct concepts in the South African market with plans for continued expansion. You will be working hand-in-hand with our Managing Director who brings the experience of working in digital marketing and brand development at American Express back in New York before moving to South Africa. As we continue to grow the Neverland Creative brand, you and your role will grow with the brand over time. You should deem yourself capable of managing a small team of digital creatives within a 12-month period. There is an initial three month probationary period that must be agreed to where the candidate will need to have demonstrated and proven results based on key objectives.
Applying
To apply for this position, we’re asking you to get creative and to go digital. Sure, we want to see your CV but first we want you to get our attention via any digital platform with one of our core brands in whatever way you best see fit. Yes, we’re asking you to get creative here before you’ve even landed an interview. But, here’s the thing to know — THIS is what’s going to land you the interview. So, rather than send us a boring cover letter detailing your experience and risk getting lost in the masses, do something that’s going to make you shine. Just, do us one favour and follow these guidelines:
Get in touch on any of the following digital platforms: Facebook, Twitter, YouTube, Instagram, Email (but like a really, really well-designed one), Your Blog or Web Site
Demonstrate why you want to work on brands like SecretEATS, [spasie] or More Than Food and tag one of the brands in your submission
Finally, email us on hello@morethanfood.co.za with the subject line: “Hire Me for your Digital Marketing Manager Because…”
In your email, be sure to tell us a little about you, show us what you did to try to get our attention and work your written charms on us to score an interview
If we like what we see, we’ll be in touch to have a conversation and see if you could be the right fit for our team.
Please, we urge you to only proceed if you’re a serious applicant and strongly encourage you to pull out all of the stops to impress us. Remember, there are no second chances at first impressions.
Company Description Neverland Creative is a small, boutique agency focused on the food, wine and travel industry.
Requirements This role focuses on both creative, strategic content and brand development and the actual execution behind the scenes. We are looking for someone who is enthusiastic, driven and entrepreneurial as we are a small business and this is a key opportunity to grow with the business. Candidates should be interested in food and wine, travel, music, arts and entertainment and, most importantly, people. The majority of our clients are in the food / hospitality industry so experience or familiarity with this industry would be beneficial but is not required.
This role is pivotal to the growth of our business and is an exceptional opportunity for the right candidate. We are seeking an absolute rockstar to join our team and are committed to searching far and wide until we find the right candidate. Your primary responsibility is to grow the organisation through digital strategy and content development so we think you must be a clever, creative copywriter at your core — even if you’ve never held a copywriting job, it should be a natural talent of yours.
A qualification in business/marketing/PR/journalism
Excellent written and oral communication skills
Clever, creative copywriting skills
Experience with social media and digital marketing, including reporting
Desire to constantly be learning and staying up to date on new trends, developments
Familiarity with Google Analytics and the ability to run and report on digital data
A detail orientated person who has an eye for accuracy
Ability to think creatively and come up with ideas
A quick learner who can take direction
Own laptop
Advantageous What can we say…we want it all! But, if you’re not a design guru or can barely re-size a photo at the moment, that’s alright. We can teach you that. Here are a few things that it would be great if you could bring but aren’t dealbreakers either:
Design skill
Experience in WordPress
Basic HTML skills
Photo editing / re-sizing
SEO experience, expertise
Experience in tracking digital campaign results via Google Analytics, Facebook, Twitter, etc.
Personal Skills/Attributes We’ll need you to be a creative, out-of-the-box thinker, passionate about the position and about life. You’re someone who wants to work in a start up environment and can tolerate it’s changing tides and directions without getting discouraged. You may have never managed people before but you should know that you will be within 8-12 months as the brand grows. You’re dynamic, energetic, creative and have a positive outlook on life. You know what you want and you’re looking to join a team that’s driven and put in the time to grow the company to the next level. Some important traits:
Confidence and personality
A dedicated, hard worker who is willing to put in the extra hours needed to get the job done right
Organised, including the ability to manage multiple content calendars across a range of clients
Problem solving capabilities
Ability to handle stress and meet deadlines; works well under pressure
Ability to think ahead and pay attention to detail