Key Responsibilities:
- Achieves budgeted sales and profitability goals for assigned markets.
- Develop goals, budgets, and plans in line with strategies.
- Works with regional Brand VPs and affiliate GMs to: Consider global brand objectives to set challenging yet attainable brand sales and profit goals for the affiliate and develop marketing and sales strategies to maximize sell-through according to market demand.
- Formulate brand marketing objectives and programs for the affiliate: make product selection, assortment, and pricing decisions, makes decisions on promotions items (including collateral) and creative concepts, Develop marketing and media plans, calendars, and tools
- Develop plans for Training, Merchandizing, Store Design, and PR.
- Collaborates with Regional Brand VP to work with
- Brand Marketing, Product Council, and Labs to develop products exclusive to market
- Brand Marketing, Creative, Visual Merchandizing, and Packaging to develop promotional items, creative concepts, and packaging specific for market
- Global Communication to develop communications specific for market
· Works with Regional Trainers, Brand Education in New York, and the Regional Brand VP to coordinate development of TR training tools.
· Ensures strong execution of brand marketing and media plans/calendars and major launches. Prioritizes key issues and allocates resources based on need and leads activities associated with new door and market launches.
· Assists sales management in key customer contact to follow up promotional efforts and keep informed of sales-force needs.
· Ensures that no grey market is created. Solves grey-market issues.
· Ensures consistent interpretation of brand global objectives and strategies.
· Represents brand in a professional and positive manner when interacting with staff, customers, business partners, and representatives of advertising agencies, the press, and government.
- Responsible for forecasting new products and promotional materials in coordination with brand Demand Planning Manager (NY), Marketing Services (NY), and the Regional Brand VP. Interfaces with Regional Forecasting Managers to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast. Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels.
- Creates and maintains a network of cooperative relationships with business partners and key customers.
- Negotiates yearly sales targets for brand with distribution.
- Supports the marketing team in the development of the Brand Digital Marketing Strategy, define the capabilities and priorities to complement as well as support Brand strategy to fit local consumer needs and objectives.
- Manage digital agency relationships, including day-to-day production, as well as campaign budgets and schedules and overall expected results.
- Manage the provision of protocol and standards for briefs.
- Manage successful social media campaigns, and a solid understanding of social marketing.
- Collaborates with Finance Manager, General Manager, and Regional Brand VP to set fiscal plans and efficient budgets.
- Provides leadership, guidance, and management to brand staff.
- Works with the General Manager, HR Director and HR Business Partner to ensure appropriate staffing and establish performance management and development initiatives.
- Performs other duties as directed in line with role and corporate strategy
- Acts with integrity – honours commitments, takes responsibility for decisions, and behaves consistently.
- Maintains appropriate communication within and between the different functional areas of the brand, within the region, and with New York headquarters.
Qualifications Experience:
- Post Graduate Degree an advantage
- 10 years of marketing and sales experience, preferably in the luxury/cosmetics-goods industry
- Fluent in spoken and written English
- Leadership role in a global business preferred
- National brand-building experience
- Strong financial background in terms of PL management
- Proven success developing subordinates throughout all levels of an organisation
- Some international experience/ mobility
- Basic understanding of the country’s economic, political, social, cultural, and business landscape and issues
- Knowledgeable about the company and its culture
- Extensive industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners
- Analytical skills a must
- Detail orientated
- Organization/ Self-motivation: A self-starter with ability to work on multiple projects
- Strong team player with excellent interpersonal, communication and presentation skills