Marketing Communciations Manager – SSA
About Philips
Philips is a multinational company
that is sharpening its strategic focus by establishing two, market-leading companies in HealthTech and Lighting solutions. Our company in HealthTech will enable Philips to capitalize on the convergence of professional health care and consumer end-markets across the health continuum, from healthy living and prevention, to diagnosis, treatment, recovery and home care.
Philips is a public company listed at the New York and Amsterdam stock exchange. Philips is active in more than 100 countries around the globe. Our Global headquarters is in the Netherlands.
About Philips Africa
Philips Africa is headquartered in Johannesburg, South Africa and it has presence in seven other African countries, in the cities of Accra, Algiers, Casablanca, Cairo, Lagos, Nairobi and Tunis. Philips Africa is definitely one of the growth drivers for Philips.
Job Title: Marketing Communication Manager South Africa (Health Tech – Johannesburg Woodmead)
Reporting: Head of BCD Africa
Sector Health Tech
Job Purpose
The MarCom Manager works on the planning, implementation and development of new marketing ideas for assigned business. Supports communications projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications. Participates in the development of plans for product promotion in support of marketing objectives. Prepares materials for internal and external presentations on products, business plans and management communications
.
Key Areas of Responsibility
Translates the marketing objectives into a yearly marcom plan, specifying required deliverables and projects, according to the guidelines.
Responsible for the realisation of MIP activities for all new products as part of the launch plan and takes care of timely availability for optimal market introduction.
Responsible for the content and presentation on intranet/internet, within the guidelines of Philips, to maximize the contribution of this sales tool.
Maintains and uses the network of public relations (professional press, sponsoring) to create extra possibilities to communicate with the customers.
Coordinates, realises and/or supports the presentation of the products on exhibitions, organises events and press conferences and controls the hired stand builders.
Supports selection of the required agents and suppliers, negotiates prices and is responsible for an optimal briefing and instruction.
Defines the MarCom strategy and guidelines, within the strategy of the group and guidelines of corporate Philips.
Formulates and guards the brand image, in close corporation with product management
Role Overview
Specialized professional responsible for the planning, implementation and management of critical/strategic marketing communication programs. This position is responsible for marketing projects.
Makes recommendations on marketing communications processes and choices.
Understands and drives the branding efforts of the organization.
May provide work direction to others.
Leading communication projects and may manage the work of multiple agencies and contractors.
Prepares high level internal and external presentations on products and business.
Routinely executes/provides direction to: MarCom briefs – creative and media; POS and events briefs.
Provides advanced marketing communications expertise; mentors less-experienced staff with responsibility for their technical development.
Applies marketing and graphic design concepts in creative ways.
Serves as a technical resource to other marketing communications professionals in the field.
Extensive exposure to managing the creative process at a manufacturer or
Creative agency. Solid understanding of sales and business processes.
Ability to interact with market segment team and/or business line leaders to interpret and reframe business needs into communications strategies.
Position interacts regularly with other people within and outside the organization in planning, coordinating and executing events and marketing communications.
Gaining cooperation for team members without direct
Creating new methods and procedures for events, promotions and projects.
Development of plans for product promotions in support of marketing objectives.
Projects for multiple clients at different stages of the creative and the production process, while staying on-time and onbudget.
Develops MarCom concepts with the BU.
Has to work within the concepts, guidelines and directives of the
Sector and global Philips.
Managing multiple large projects at different stages while maintaining budget delivery.
Responsible for workflow management.
Education, Knowledge Critical Experience Required
Minimum
relevant undergraduate qualification: Marketing
Minimum
5 to 8 years in a Regional Marketing role
Managing critical/strategic marketing communication programs/ marketing projects.
Understanding and drives the branding efforts of the organization.
Leading communication projects and may manage the work of multiple agencies and contractors.
Prepares high level internal and external presentations on products and business.
Experience in the Sub Saharan Market non-negotiable.
Our Offer
At Philips, we are driven by our mission to improve the lives of 3 billion people per year by 2025, and every day we move closer to achieving our goal by creating cutting-edge solutions that lead to confident diagnosis, improved care, and increased quality of life for patients. Thanks to our employees who share our passion for improving lives, we are at the forefront of the Healthcare industry. We enable our employees to create a legacy in life through their work and support their development through people-centric learning, total rewards and personalized development planning programmes.
Employment Equity
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process for the. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Only apply for this role if you are a South African Citizen by birth or Naturalisation prior to the 27 April 1994.
Job
Marketing Management
Primary Location
South Africa-ZAF-GP-Johannesburg
Organization
BCD Global Brand, Communications Digital (10011012)
Schedule
Full-time
Travel
–
No
Job Number:
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194036